Academy
Learn the work before you buy it.
Original guides for independent artists. No guaranteed outcomes, no recycled listicles about going viral.
- Music Marketing
- Spotify
- TikTok
- YouTube
- Radio
- DJs
- PR
- Artist Branding
- Release Strategy
- Music Business
Music MarketingHow to Promote Your New Song in NigeriaA practical release week plan for artists who need radio, DJs, playlists, creators and press to work from the same brief.Release StrategyHow to Prepare for a Music ReleaseThe assets, dates and decisions that should be finished before a campaign starts.DJsHow to Pitch Your Song to DJsWhat DJs need in the first message, and what a servicing report should show afterwards.SpotifyHow Music Playlist Pitching WorksIndependent curator outreach, what it can and cannot do, and why editorial playlists are a different door.TikTokHow to Build a TikTok Campaign for a New SongCreator fit, sound choice and honest reporting for a release that needs short-form attention.Music BusinessMusic Promotion Strategies for Independent ArtistsHow to choose a channel mix when you do not have a label team behind the release.PRHow to Build a Music Press KitThe short set of materials a blogger, journalist or presenter needs before they can say yes.