Planning a listening event without inflating the room

A listening event works when the room is real. Invite DJs, presenters, editors and friends who might actually use the record. Publish a start time, a neighbourhood and a host. If the venue is not confirmed, do not announce the city as if the posters are printed.

Capture the night with a photographer you have credited and a short recap. Attendance claims should match the room. A bar of forty people is a success if the right selector heard the chorus.

Pair the event with the digital campaign instead of treating it as a separate story. The DJs in the room can be the same DJs on the servicing list. The photos can feed the press kit.

ClassicalPromo’s events coverage will run when there is a date and a host we can name. Until a real calendar is live, this page explains the standard we will use.